The Savannah Women Integrated Development Agency (SWIDA – Ghana) will be spearheading the implementation of a three-month media sensitization project aimed at educating the public, particularly inhabitants of rural communities within the Northern Region.
This sensitization, will hinge on comprehensive information on COVID-19 to increase behavioral change towards the observance of the preventive protocols.
The project which is being funded by World Vision Ghana is in collaboration with the Ghana Education Service (GES), Department of Children, GhanaFact (a fact-checking organisation), Ghana Health Service (GHS), Pong Tamale Experimental School, Ghana Broadcasting Corporation (GBC-Tamale), Might FM (Savelugu) and Sagani TV.
The strategy of the project will include the use of radio and TV discussions featuring experienced resource persons to talk extensively on COVID-19 from different relevant perspectives.
The other strategy the project will employ, will be the use of Radio drama on the topics discussed by the Drama Club of the Pong Tamale Experimental School.
There will also be quizzes, to be organized for callers to win various PPE and branded T-shirts, after answering questions live on air, relating to the drama.
On welcoming the task to spearhead the project, the Executive Director for SWIDA-Ghana, Hajia Alima Sagito-Saeed stated that “the topics to be discussed will be strategically framed to contextually respond to the issues relating to COVID-19, particularly in the Northern Region”.
Some of the topics to be looked at include COVID-19 and child protection, COVID 19 and Child Early and Forced Marriages (CEFM), COVID-19 and farming COVID-19 nutrition and livelihoods, COVID-19 and misinformation among other topics.
The main expected outcome of the project in the end, is to contribute to global efforts aimed at improving prevention and response measures against COVID 19.
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